A well-executed marketing campaign allows SMEs to promote their products and increase trust in their brand resulting in the expansion of their customer base. A lot of money, time and effort goes into designing, managing and executing various marketing activities, with the hope of reaping hefty returns on these investments. IP protection is crucial to a successful marketing campaign, since neglecting IP can result in the ultimate failure of SMEs’ marketing activities. For example, an unprotected trade mark can lead to copycats exploiting SMEs’ marketing efforts by copying or stealing their trade mark. Additionally, it can be detrimental to a marketing campaign if someone uses identical or similar marketing materials for similar products. Thus, SMEs should pay attention to IP protection when marketing their products in China.
- intellectual property
- Thursday 25 March 2021, 15:00 - 16:00 (CET)
- Live streaming available
During this webinar, China IP SME Helpdesk IP Business Advisor Mr. Matias Zubimendi will explain how to build a comprehensive IP strategy for marketing your products. Mr. Zubimendi will focus on the following aspects:
- Marketing and brand protection
- Protecting the appearance of the product
- Protection of marketing materials
- Marketing and IP protection on e-commerce platforms
- Marketing and IP protection at trade fairs
There will be a Q&A session at the end of the webinar allowing SMEs to pose questions to the speaker.
15:00 - 15:05 Opening remarks from the EUCCC
15:05 – 15:10 Introduction to the services of the China IP SME Helpdesk by Ms. Jennifer Cao
15:10 – 15:50 Presentation on How to protect IP during marketing by Mr. Matias Zubimendi
15:50 – 16:00 Q&A Session
Mr. Matias Zubimendi, the IP Business Advisor at China IP SME Helpdesk
Mr. Matias Zubimendi is the IP Business Advisor at China IP SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.
Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including The legal protection of intangibles in the video games industry. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English.