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Training and workshops

Webinar | China's Industrial Design Market Trends and Opportunities for European SMEs

The China IP SME Helpdesk was invited to speak at the webinar organized by the EU SME Centre and the China-Italy Chamber of Commerce.The IP Business Advisor speak about the Importance of IP to Industrial Design Ecosystem.

Inspired by new technologies, endless possibilities of the Internet of Things and desires to improve people's quality of life and surroundings, China has a vibrant and fast-developing industrial design market. South China — Shenzhen in particular — is one of the main centres for innovative design. The region attracts domestic and international designers alike in search of opportunities to realise cutting-edge design solutions.  

From 28 to 30 November 2022, the 10th Shenzhen International Industrial Design Fair will take place in Shenzhen, exploring the theme of dual-design multiverse. With this upcoming fair in mind, the EU SME Centre and the China-Italy Chamber of Commerce are organising a webinar on the industrial design market opportunities, challenges and driving trends in China. 

The first part of the online seminar will provide an overview of the opportunities and challenges in China’s industrial design market for European SMEs. The second part will focus on the importance of intellectual property rights in the development of new design solutions, discussing the recent amendments to the Patent Law and China’s joining to the Hague System for the International Registration of Industrial Designs. In the third part, SMEs will share their experiences on the market, with a case study by Ivan Parati, Associate Professor at the Department of Industrial Design, XJTLU Suzhou, and co-founder of Witsense, a company specialised in the design of smart garments. 

  • intellectual property
  • Monday 28 November 2022, 09:00 - 11:30 (CET)
  • Live streaming available

Practical information

Monday 28 November 2022, 09:00 - 11:30 (CET)
Who should attend
This free event, open to all SMEs from EU Member States and countries participating in the Single Market Programme (Iceland, Liechtenstein, Norway)
the EU SME Centre | the China-Italy Chamber of Commerce
the EU SME Centre platform