Your brand and design solutions set your business apart from your competitors and enable you to build a lasting relationship with your customers. Thus, it is important to protect your brand and design to increase customers’ confidence in your company when entering China’s market. Successful brand and design protection, however, requires a comprehensive strategy, including registering your IP such as trade marks and design patents, monitoring the market and taking action when spotting infringements.
- intellectual property | patent | trademark
- Live streaming available
- The Investment and Development Agency of Latvia / the China IPR SME Helpdesk
- LIAA website
During the webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk, will provide an overview of IP protection relating to SMEs’ brand and product design, focusing on trade marks, copyrights and design paten protection while also presenting an overview of general IP landscape in China. Mr. Zubimendi will further explain how to deal with brand-related IP disputes, providing practical advice on IP commercialisation and enforcement strategies for trade mark and design rights.
16:00 – 16:05 Opening remarks and introduction of Investment and Development Agency of Latvia
16:05 – 16:10 Introduction to the webinar and the services of the China IPR SME Helpdesk by Ms. Jennifer Cao
16:10 – 16:50 Presentation on brand and design protection in China by Mr. Matias Zubimendi
16:50 – 17:00 Q&A Session and closing remarks
Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk
Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.
Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including The legal protection of intangibles in the video games industry. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English.