This year, MEDICA 2020 will take place virtually and the Enterprise Europe Network, with the support of BIOPRO Baden-Württemberg, will organise a webinar in collaboration with the Latin America IP SME Helpdesk about the healthcare sector in Latin America.
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This year, MEDICA 2020 will take place virtually and the Enterprise Europe Network, with the support of BIOPRO Baden-Württemberg, will organise a webinar in collaboration with the Latin America IP SME Helpdesk about the healthcare sector in Latin America.
The Latin American Healthcare market is growing in the pharmaceutical industry as well as in medical equipment, devices and consumables. For the year 2018, healthcare spending in Latin America is estimated at 7.20% of GDP.
The Healthcare sector is a highly innovative and challenging industry where ground-breaking products and technologies are needed to stay ahead of the competition. Research and development efforts on pharmaceutical products, medical technologies, equipment and devices are protected from unlawful copy, misappropriation or even loss of the right by different IP rights or mechanisms, such as Patents, Trade Secrets or Industrial Designs. In addition, the reputation and distinctiveness achieved by your company through sustained product innovation, product quality standards and original commercial approaches can be protected against imitation or copy by Trademarks, Copyright or Design Rights.
This webinar will provide EU SMEs interested in internationalising to Latin America with an overview of the most important Intellectual Property (IP) tools in the sector.