Now at its 17th edition, MARCA is one of the leading international events in Europe, bringing retailers together with manufacturers to help them find new products and discover new ideas for their private label programmes.
- intellectual property | food industry
- English, Italian
MARCA is the ideal business platform for typical Italian food products and Made in Italy excellence, a unique trade fair attended also by major Italian retailers, each with their exhibition space.
MARCA offers many opportunities to understand the market evolution: conferences on the most topical issues in the PL sector, training seminars for producers and distributors, and a showcase area displaying PL products due for launch,
The 2020 edition of MARCA set a milestone in the history of the exhibition, thanks to the unprecedented number of exhibitors and buyers attending: 892 exhibiting companies (+20% over 2019) on 22,604 sqm net floor space (+18%) and 12,088 professional attendees (+19%).
In the exceptional frame of the year 2021, with the restrictions imposed to international travelling, BolognaFiere has decided to organise an online event devoted to BtoB meetings, that should accompany the physical event to give the opportunity to the numerous interested buyers to foster the relationships with Marca's Exhibitors and discover new opportunities and products.
The China IP SME Helpdesk is participating to inform entrepreneurs on the free services of the helpdesk and to address any enquiry on IP in China.