With the advent of increasingly integrated global-value chains and the continuous drive to innovate, trade fairs have become one of the most important and most efficient instruments for accessing new markets worldwide.
- intellectual property
- -
- Live streaming available
Practical information
- When
- -
- Where
- Online
- Languages
- English
- Organisers
- EMECA (European Major Exhibition Centres Association)
Description
With the advent of increasingly integrated global-value chains and the continuous drive to innovate, trade fairs have become one of the most important and most efficient instruments for accessing new markets worldwide. Although attending a trade fair or exhibition can reap substantial benefits, SMEs should be aware of the possible risks for their Intellectual Property protected -or protectable- creations, products and services that are implied.
In this context, EMECA (European Major Exhibition Centres Association), UFI (The Global Association of the Exhibition Industry) and the International IP SME Helpdesks join forces to carry out a unique webinar that will provide an overview of Intellectual Property protection strategy for EU SMEs specifically on how to be ready before, during and after a trade fair or exhibition in China, South-East Asia and Latin-America. During this online training attendees will have the chance to get a concrete understanding of all any EU SME needs to know on this topic through true-story based examples, tips and tricks, and tailored-made answers to their enquiries.