For the 2023 China International Industry Fair (CIIF) in Shanghai, the EU SME Centre and the China-Italy Chamber of Commerce are organising a workshop with two European SME founders linked by their complementary expertise in optimising the lifecycle of industrial buildings for clients all over China. The workshop will also provide SMEs with best practices on the protection of intellectual property rights in the context of business digitalisation.
Daniel Heusser, President and Chief Architect of Virtuarch International, will present the multidisciplinary approach that led him and his team to design and implement a wide range of industrial and R&D projects in China. In the field of maintenance and digital technology applied to industrial facilities, Bruno Lhopiteau, Founder and Managing Director of Siveco China, will explain how his company set out to address unfulfilled needs in the Chinese market by combining industrial expertise and software solutions.
To assist European SMEs entering or already active in the Chinese market, Lisa Lu, IP Business Advisor at the EU-funded China IP SME Helpdesk, will share practical guidance on IPR protection for software.
This free workshop will be held in English. It is open to all interested SMEs from European Union Member States and countries participating in the Single Market Programme. Registrants are welcome to join the workshop online or onsite at CIIF Shanghai.
Please note that to attend the workshop onsite in Shanghai, registrants must have an access badge to the China International Industry Fair (CIIF).
- fair trade | intellectual property
- Wednesday 20 September 2023, 05:15 - 06:30 (CEST)
- Qingpu Qu, China
Event Type Hybrid training
Venue Zoom | China International Industry Fair (CIIF), National Exhibition and Convention Center – NECC,
333 Songze Avenue, Qingpu District, Shanghai 国家会展中心上海市青浦区崧泽大道333号
Date 20 September 2023
Time 11:15 - 12:30 (Beijing time)
11:15 - 12:30 (Brussels Time)
11:15 – 11:20 Welcoming remarks
11:20 – 11:40 Optimising the Lifecycle of Industrial Plants: From Design to Implementation
Daniel Heusser, President and Chief Architect, Virtuarch
11:40 – 12:00 Enabling Sustainable Operations & Maintenance with Quality Tools: A Case Study on Siveco China
Bruno Lhopiteau, Managing Director, Siveco China
12:00 – 12:20 Business Digitalisation: Managing Software as Intellectual Property
Lisa Lu, IP Business Advisor, China IP SME Helpdesk
12:20 – 12:30 Q&A session