- intellectual property
The "Build-to-sell" forum is specifically for business decision-makers who either want to or are required by their investors to eventually sell their business. Building a company to obtain ultimate value through an exit requires a long-term view with a clear goal in mind. The "Build-to-sell" forum explores live case studies from companies that have been successful in building a company that has been sold. It focuses on three intellectual assets – technology, brand and operational excellence – since they are generally the key value drivers in such transactions.