The event is organized by the Torino Chamber of Commerce, and will be held in Italian.
- Intellectual property
In the framework of the webinar series on "E-commerce in the era of Industry 4.0", this event will provide SMEs some tips and best practices on the first steps to sell in China through digital channels.
China represents a great opportunity for Italian exports. In particular, the cross-border e-commerce solution appears to be a good opportunity for companies wishing to test the market with a gradual and low-risk entry path.
However, since the Chinese market is as promising as it is complex, an ad hoc internationalization strategy is required, and it is important to consider that the Chinese digital ecosystem differs significantly from the Western ones.
This webinar will provide insights on the regulations governing the import of goods, the trademark registration procedure for intellectual property protection, estimation of costs, framework of categories and much more.
The China IP SME Helpdesk Elio de Tullio will provide a training on Trademarks registration.
The event will be in ITALIAN.