With the aim to better understand the specificities of the Chinese market and the possibilities of entering it, the EU SME Centre, Eurochambres, China IP SME Helpdesk and SPIRIT Slovenia, are organising a 'Capacity Building Webinar Series' aiming at increasing the awareness and understanding of doing business in China for European SMEs.
- intellectual property | market access
This session focuses on the different options open to European SMEs considering entering the Chinese market. The speaker will span the whole spectrum of possibilities remarking the specific advantages depending on the goals and the particular circumstances of individual companies. This is done by focusing on both business insights as well as four market entry strategies. The China IP SME Helpdesk, Jamie Rowlands will cover relevant IP aspects.
Module 1: Introduction to the Chinese market
Module 2: Market entry without a local entity
- Direct buying or selling
- Local partner or distributor?
Module 3: Market entry with a local entity
- Setting up a local entity
- WFOE structure
- Joint Venture structure
Module 4: Protection of your intellectual property rights: Registration and enforcement
Module 5: Considerations & conclusions