Name: Lu, Xuemin
Firm: Thomsen Trampedach
Location: Copenhagen, Denmark
Xuemin is currently based in Copenhagen and serves as IP lawyer in the Brand Protection Team of Thomsen Trampedach, a Questel Company. He has also practiced law at several Fortune-500 global companies since 2012, where he specialized in trademarks, patents, copyrights and unfair competition. He speaks Chinese natively, English and Japanese with working proficiency.
Since Xuemin joined Thomsen Trampedach in 2021, he has acted for various clients from a wide range of industries including bank, logistics, manufacturing, technology, telecommunications and consumer products. He has broad experience in advising IP strategy, monitoring IPR infringements and enforcing intellectual property rights in Greater China and the APAC region. He also has extensive experience in the management of anti-counterfeiting activities in China.