Details
- Publication date
- 10 February 2025
- Author
- European Innovation Council and SMEs Executive Agency
- Publication type
- Case study
Description
A Danish SME sells water hoses. Majority of the SME’s products originate from China and are sold exclusively in Denmark via the company’s small e-shop. The company currently has no IP registered in China. The SME was recently informed by the Chinese supplier, that their products had been detained by the Customs because of a potential trademark infringement issue. Namely, there is another company in China that owns the trademark identical to the SME’s trademark in Denmark, albeit in a different class. The SME’s products fall under the Class 17 including tubes and hoses, while the other company’s products are registered in Class 3, which includes perfumes. The SME contacted the China IP SME Helpdesk for advice in solving the issue and having their products released from the Customs.
