Trademark Search and Trademark Registration Via National Route

The SME is a producer of sangria in an aluminium can. They were considering registering their trademark in China for their product. While already aware of the fact that a trademark registered in the EU will not be protected in China, the SME wished to learn more about the trademark protection landscape in China, including the cost, time, and registration routes. Therefore, they approached the China IP SME Helpdesk to navigate trademark protection in China. Trademark protection in China takes effect when the trademark is registered, not when the application has been submitted. The protection term in China is the same as in the EU, which is 10 years. Without registration, the SME will not receive full protection.