Details
- Publication date
- 1 December 2023
- Author
- European Innovation Council and SMEs Executive Agency
- Country
- Nigeria
- Publication type
- Case study
Description
Strong Muscles Company is a French manufacturer of electric tools. Its products are popular all over the world, including Nigeria, where the company has been present for decades. Strong Muscles Company discovered that numerous counterfeit products were being sold on an online platform in Nigeria. No contact details for the sellers were available on the platform. The only way to contact them was through the platform. There were numerous listings, with each seller offering only a few references for sale.
Files
Nigeria - IP Case Study – Combating counterfeiting in e-commerce platforms