Details
- Publication date
- 10 February 2025
- Author
- European Innovation Council and SMEs Executive Agency
- Publication type
- Case study
Description
This SME was founded more than 70 years ago to provide finishing solutions for various materials. The SME has grown into a trusted industrial metal finishing company with some of the most advanced finishing equipment in the industry. The SME is well known amongst the Chinese customers for its inventive and distinctive design. Since 2018, the SME has set up an office in China to handle customer service and sales. To promote its products, the SME has been actively participating in trade fairs across China. However, soon aer their market entry, the SME began noticing that their design was being copied by Chinese companies, and the copied products were showcased at various trade fairs.

Files
Lodging IP complaints at a trade fair