IP protection in the cosmetics industry in South-East Asia

SEA has seen rapid growth in its consumer market, particularly for beauty, personal care, and health products. It is now viewed as a key future market for the global cosmetic industry. Statista projects that revenue in SEA’s beauty and personal care sector will hit EUR 32.76 billion in 2024, with a compound annual growth rate (CAGR) of 3.55% expected from 2024-2029.