Details
- Publication date
- 10 February 2025
- Author
- European Innovation Council and SMEs Executive Agency
- Publication type
- Case study
Description
The SME, active in the creative, arts and entertainment activities sector, had recently written a book about business in China. The book has been available on Amazon and other major Western e-commerce platforms. In the past, the SME had visited China, where it provided a preview of the book to a limited Chinese audience. The reaction from the audience was promising. Therefore, the SME plans to promote and sell the book in China. For this purpose, the SME has decided to have the book translated into Mandarin. The complexity of publishing a book in China and the copyright piracy drove the SME to contact the China IP SME Helpdesk to learn more about copyright protection in China and how to protect the book from copycats.
