How to Use IP to Brand Spirits in China

The SME is a producer of rakija, a fruit brandy from Serbia, under a family-owned brand. The founder of the brand inherited the traditional recipe for rakija production from his ancestors. In cooperation with experts and by application of modern technology, this recipe has been perfected and developed into a premium fruit brandy with a distinctive flavour and harmonious taste. The SME has been awarded numerous medals and prizes for quality. After learning that the China market has a lot of potential for fruit spirits, the SME decided to explore further opportunities by attending
trade fairs in China.